Applying the extended marketing mix to different market segments and contexts

Learners will learn about the theoretical concepts associated with a marketing strategy and the marketing planning process and its application to different market situations, by applying a range of appropriate marketing activity strategies. Unilever plc (plc), incorporated on june 21, 1894, is a supplier of fast moving consumer goods now you have to plan a marketing mix for two different segments in consumer markets in your newly selected market (ie: analyse how the additional elements of the extended marketing mix (ie people, process and physical evidence) can be. Looking at market segmentation principles, propose segmentation criteria to be used by h&m for its products in different markets(22) you have been recruited as a marketing manager forh&m select a product/service from h&m’s range and propose an appropriate targeting strategy to help boost sales forh&m.

applying the extended marketing mix to different market segments and contexts Marketing mix in different contexts-btechnd 06-12-16 maddox smith 0 comment plan the marketing mix (including all 7ps) for the smart phone in both consumer and business markets – this will help you to illustrate the differences that the smart phone might have to consider when marketing smart phone productto businessesrather than consumers.

Looking at market segmentation principles, propose segmentation criteria to be used by h&m for its products in different extended marketing mix impact on h&m (35) 41, 42, 43 and m3, d3) be able to use marketing mix in different contexts propose two separate marketing mixes for two different segments in consumer markets, using. -evaluation to use the marketing mix in different contexts (part a task 2) unit number and title unit 4: marketing principles analyse the additional elements of the extended marketing mix lo 4 41 plan marketing mixes for two different segments in consumer markets 42. Unit 4 marketing principles assignment brief to achieve marketing objectives 35 analyse the additional elements of the extended marketing mix lo 4 be able to use the marketing mix in different contexts 41 plan marketing mixes for two different segmentsin consumer markets 42 illustrate differences segmentation: process of market.

The second approach is the multiple target market approach in which the firm selects two or more segments to go after, requiring a separate marketing mix for each the final approach is the combined target market approach and results from combining two or more submarkets into one larger target market, which is managed with a single strategy. The extended models of marketing mix the traditional marketing mix comprised of the 4ps of product, price, place and promotion has enjoyed tremendous popularity over the years when it over the years, the traditional marketing mix has also been redefined and extended. They will also investigate the importance of market segmentation and how 4 be able to use the marketing mix in different contexts 16 | p a g e unit content 35 analyse the additional elements of the extended marketing mix lo4 be able to use the marketing mix. The marketing mix of vodafone discusses the product, price, place and promotions and overall the complete vodafone marketing mix vodafone is the best telecom company in indiathe company employs over 65,000 staff worldwide and enjoys a generous customer base of 130 million. Be able to use the concepts of segmentation, targeting and positioning 3 understand the individual elements of the extended marketing mix 4 be able to use the marketing mix in different contexts.

Applying the extended marketing mix to different market segments and contexts the concept and process of marketing 11 explain the various elements of the marketing process 12 evaluate the benefits and costs of a marketing orientation for a selected organisation marketing orientations lo2 be able to use the concepts of segmentation, targeting and positioning 21 show macro and micro. Module specification: marketing © cim october 2014 v4 – 201217 page 1 of 12 module specification: marketing marketing is a 15-credit mandatory module which sits. In their abilities to serve different market segments instead, identify and analyze the individual elements of the extended marketing mix 4 apply the extended marketing mix to different marketing segments and contexts assignment type | :.

applying the extended marketing mix to different market segments and contexts Marketing mix in different contexts-btechnd 06-12-16 maddox smith 0 comment plan the marketing mix (including all 7ps) for the smart phone in both consumer and business markets – this will help you to illustrate the differences that the smart phone might have to consider when marketing smart phone productto businessesrather than consumers.

Scribd is the world's largest social reading and publishing site. Identify and analyse the individual elements of the extended marketing mix, applied in your chosen organisation 23 4 apply the extended marketing mix to different marketing segments and contexts (specially international markets) 27 5. Different market segments are targeted with the same blanket approach (for example, a television promotion will reach many different market segments), usually to maximise sales volume most businesses have various targeting strategies, often combining mas and niche marketing strategies.

  • Task 4: be able to apply the extended marketing mix to different marketing segments and contexts in your organisation 44: explain how buyer behaviour affects marketing activities in two different buying situations in sainsbury’s1: recommend marketing mixes for two different segments in consumer markets of sainsbury’s.
  • Apply the extended marketing mix to different marketing segments and contexts contents covered marketing concept: evolution of marketing, business orientations, societal issues and, customer and competitor orientation.
  • Task 4 (this tasks offers you an opportunity to achieve lo4: 41, 42, 43 and m3, d3) be able to use marketing mix in different contexts propose two separate marketing mixes for two different segments in consumer markets, using products/services from h&m (41.

41 planning marketing mixes for two different segments in consumer markets market segmentation is done to have or introduce better strategy to capture that portion of market different marketing mix strategy should be introduced to capture different portion of the market segment. It covers learning outcome four topics: be able to use the marketing mix in different contexts (week 10 – 11) p 41 plan marketing mixes for two different segments in consumer markets p 42 illustrate differences in marketing products and services to businesses rather than consumers. Outcome 4- applying the extended marketing mix to different marketing segments and contexts when we hear the word marketing, we think about buying and selling of goods so now we have some knowledge about marketing so we will first start our discussion on how marketing mix of two different segments is done in consumer market.

applying the extended marketing mix to different market segments and contexts Marketing mix in different contexts-btechnd 06-12-16 maddox smith 0 comment plan the marketing mix (including all 7ps) for the smart phone in both consumer and business markets – this will help you to illustrate the differences that the smart phone might have to consider when marketing smart phone productto businessesrather than consumers. applying the extended marketing mix to different market segments and contexts Marketing mix in different contexts-btechnd 06-12-16 maddox smith 0 comment plan the marketing mix (including all 7ps) for the smart phone in both consumer and business markets – this will help you to illustrate the differences that the smart phone might have to consider when marketing smart phone productto businessesrather than consumers.
Applying the extended marketing mix to different market segments and contexts
Rated 3/5 based on 13 review

2018.